The simple secret to games is fun, but for everything else from monetization to viral marketing its about getting feedback through stats and iterating based on that data.

We use different tools and methods for collecting our stats, but, one interesting breakdown is that of the users who contribute to our revenue, 38% pay us directly through purchasing credits and 62% pay us indirectly by clicking on offers. Additionally, people who prefer to earn credits with offers are typically people who don’t purchase things in game.

So, adding an offer mechanism is looking to be a good business opportunity for web games to increase their revenue streams.